Product Launch #58

Stabilizing a legacy platform and unlocking long-term R&D velocity

Summary

Stabilizing a decade-old platform without rebuilding it

truDigital‘s core product – digital signage infrastructure used across restaurants, breakrooms, and enterprise environments – was built in 2011. By the time Neul Capital acquired truDigital in 2021, the platform was showing its age: performance issues, bandwidth problems, and the prevailing fear that everything needed to be rebuilt.

Modularis rejected that premise. The team isolated the real architectural failures, fixed root causes, and proved the existing codebase was still seaworthy. No rewrite, risky migration, or multi-year rebuild.

“Modularis didn’t just tell us to build something new. They taught us how to stop the leakage and showed us the ship we already had was actually really steady.”

Larry Caldwell

President, truDigital

Shipping more with fewer developers

When truDigital was acquired, the company had five internal developers and an R&D culture stuck in maintenance mode. After integrating Modularis:

The dev team dropped to two people: one Modularis, one internal
Output exceeded that of the previous team
New products shipped faster and with fewer surprises

Architectural clarity plus development discipline means decisions get made correctly the first time, so teams aren’t revisiting the same problem six months later.

From legacy maintenance to enterprise-grade product expansion

Once the legacy platform was stabilized, truDigital could finally build forward… instead of sideways. Modularis helped architect and deliver:

A new enterprise product for large-scale content management
A new campaigns product for rapid changes across hundreds (or thousands) of locations
Better content management for high-value ICPs

For the first time since 2011, R&D wasn’t a bottleneck - it became a growth lever.

Development that adds value, today and in the future

Any dev shop can build what you ask for. At Modularis, we’ll build immediate new value into your software product and set up your platform for future-proof scalability and stability. truDigital has seen the contrast firsthand. Our instincts and decisions are specifically long-term.

“They can build fast, but they build with a long-term mindset. Every decision leaves doors open instead of painting us into a corner.”

Larry Caldwell

President, truDigital

Freeing up leadership to focus on running the business

Before Modularis, R&D consumed too much executive bandwidth. The President was directly involved in sprint recaps, daily problem-solving, and developer accountability. Now? Two structured calls per week. Clear alignment between business goals and engineering decisions. No firefighting, ambiguity, or babysitting. That’s what long-term ability looks like: leadership spending time on strategy, not debugging.

“Because Modularis modernized our foundation the right way, I get to focus on growing the business. Our platform finally feels like a real customer retention tool - it’s predictable, durable, and something we can build on.”

Larry Caldwell

President, truDigital

"Modularis has been a terrific strategic partner for us.They have the leadership, experience, discipline, and technology we needed to build and grow our global IoT platform."