
Success story · truDigital
Stabilizing a legacy platform and unlocking long-term R&D velocity
Summary
Stabilizing a decade-old platform without rebuilding it
truDigital‘s core product – digital signage infrastructure used across restaurants, breakrooms, and enterprise environments – was built in 2011. By the time Neul Capital acquired truDigital in 2021, the platform was showing its age: performance issues, bandwidth problems, and the prevailing fear that everything needed to be rebuilt.
Modularis rejected that premise. The team isolated the real architectural failures, fixed root causes, and proved the existing codebase was still seaworthy. No rewrite, risky migration, or multi-year rebuild.
Modularis didn’t just tell us to build something new. They taught us how to stop the leakage and showed us the ship we already had was actually really steady.
Larry Caldwell
President, truDigital

Shipping more with fewer developers
When truDigital was acquired, the company had five internal developers and an R&D culture stuck in maintenance mode. After integrating Modularis:
- The dev team dropped to two people: one Modularis, one internal
- Output exceeded that of the previous team
- New products shipped faster and with fewer surprises
Architectural clarity plus development discipline means decisions get made correctly the first time, so teams aren’t revisiting the same problem six months later.

From legacy maintenance to enterprise-grade product expansion
Once the legacy platform was stabilized, truDigital could finally build forward… instead of sideways. Modularis helped architect and deliver:
- A new enterprise product for large-scale content management
- A new campaigns product for rapid changes across hundreds (or thousands) of locations
- Better content management for high-value ICPs
For the first time since 2011, R&D wasn’t a bottleneck – it became a growth lever.

Development that adds value, today and in the future
Any dev shop can build what you ask for. At Modularis, we’ll build immediate new value into your software product and set up your platform for future-proof scalability and stability. truDigital has seen the contrast firsthand. Our instincts and decisions are specifically long-term.
They can build fast, but they build with a long-term mindset. Every decision leaves doors open instead of painting us into a corner.
Larry Caldwell
President, truDigital

Freeing up leadership to focus on running the business
Before Modularis, R&D consumed too much executive bandwidth. The President was directly involved in sprint recaps, daily problem-solving, and developer accountability. Now? Two structured calls per week. Clear alignment between business goals and engineering decisions. No firefighting, ambiguity, or babysitting. That’s what long-term ability looks like: leadership spending time on strategy, not debugging.
Because Modularis modernized our foundation the right way, I get to focus on growing the business. Our platform finally feels like a real customer retention tool – it’s predictable, durable, and something we can build on.
Larry Caldwell
President, truDigital
Unmatched value
Value isn’t determined by what software can do, but by how well it does it.
Retail • Content Management System
80% of R&D budget moved from maintenance to revenue features

Retail • Digital Signage
stalled performance problem solved in 60 days

Telematics • IoT
IoT platform,
$200M exit

ENVIRONMENTALTECH • IoT
Accelerating successful launch of complex IoT product.

Telematics • IoT
Scaled IoT platform to 450,000 connected devices.

Biotech • Compliance
Rapidly replatformed a flagship product without rewriting it.

Private Equity • R&D
Launched new IP & streamlined integration, reducing acquisition expenses by 30%.

Healthtech • FAX
Launched AI-driven document workflow solution for 3 parallel markets

AgTech • ERP
Launched rearchitected ERP system, and generated revenue in new markets.

AgTech • Cloud
Launched modernized cloud platform in 4 months with 30% cost reduction.

EnvironmentalTech • IoT
PuriFiLabs launched a complete IoT platform in just 90 days.

Insurance • Claims Processing
Proving enterprise software automation 20 years before AI hype.

AgTech • ERP
Launched replatformed flagship product driving 400% growth in business value.

Communications • Call Center Administration
Launched unified command and control product, streamlining administration for 80 disparate vendor platforms.


We collaborate closely with Microsoft and have earned the highest standards of their partnership program.
Larry Caldwell